
Understanding your business
At Plutus, we work with many of Europe’s leading thoroughbred owners, trainers, breeders and investors. Our understanding of not only the currency market but also the bloodstock business means we are uniquely placed to help our clients throughout the bloodstock year, whether buying or selling at auction or privately, or getting the very best value when paying for covering fees.
The movements of the Dollar, Pound and Euro have been particularly relevant to our clients in recent months – while the Euro’s weakness since the December Sales has been caused by financial market uncertainty about the Eurozone’s political and economic problems, it continues to have an enormous and direct effect on those buying bloodstock overseas or planning their stallion nominations for 2015.
Many British breeders are happy to see – at long last! – an ongoing weakness of the Euro and consequently a continued strength of Sterling on financial markets, knowing that their mares are being covered by Irish-based stallions on October 1st terms. In turn, many of our Irish clients are committed to selling foals and yearlings in Sterling and in Newmarket this autumn and winter.
Either way, what many of them have in common is that they also trust Plutus to help them maximise the opportunity to capitalise on the single currency’s weakness, trusting our expertise to help them reduce their risk in what is by definition one of the world’s most uncertain businesses.
Click here to see our recent advertising in European bloodstock media.

